Rogers for the YouTube generation, where the button-down cardigan has been replaced by a baseball cap and the Neighborhood of Make-Believe has been swapped for the best of reality TV. Everything they create is age-appropriate. Richard Shotwell, Invision via Associated Pressįor one, they know their audience. The Dude Perfect cast arrives at the Kids’ Choice Sports Awards at UCLA’s Pauley Pavilion on Thursday, July 13, 2017, in Los Angeles. Having watched nearly all 47 battles, 11 overtimes and 17 stereotype videos over the shoulder of my youngest son, I’ve wondered: What is it that Dude Perfect has tapped into? What keeps kids coming back? They hold several Guinness World Records. They’ve grown their empire to include silly stereotype videos, contests and lighthearted battles, a massive complex outside Dallas, a show on Nickelodeon and a live tour. When a new video gets released, it averages 10 million to 20 million views within just a few days. They may seem low key, but with more than 45 million subscribers, they’re the No. They are now YouTube stars, holding down the dream job of every preadolescent child, shooting hoops and endorsing products for Nerf and Bass Pro Shop. This quintet of Texas good ol’ boys were catapulted to fame by a trick-shot video made in their backyard. If you don’t know Dude Perfect, either you live under a rock or you don’t have a boy between the ages of 8 and 12. We have regular visitors in our home in the form of Tyler, Cody, Garrett, Cory and Coby.
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